Monday 21 February 2011

Blundstones

The below pair of boots are Chocolate brown chisel toe Blundstones. What I find appealing about Blundstones, in particular is their approach to marketing. If you were to flip through their brochure, you would quickly notice the lack of "waspy" models or brand new merchandise, rather it would be filled with pictures of worn in, dirt chalked and beaten to hell boots. I appreciate a company who forwards a challenge to truly put their product to use. Good design should begin with building things which get better with age not deteriorate. I'm not saying this is universally possible, as naturally things degrade with time, even Blundstones but it says a lot when a company starts with the assumption that there product ought to get better with time.



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